
Surprises. 3 Navajo women selling gorgeous jewelry atop a
mountain. Art deco statues and star coordinates in brass and marble at a national
Bureau of Reclamation site. Deer
crossing signs in the middle of an established subdivision. Shopkeepers that
refer you to another store. Wax figures
that make you think a celebrity is ready to talk with you. The
Eiffel Tower, the Chrysler Building and a chance to have a bagel at the corner
of Broadway and Greenwich St.
Boldness. The ads – whether the screens projecting who is in
town or who’s coming to town or the larger-than-life bottle of coke – were all
in-your-face and hard to ignore. The billboards that really caught my attention
followed the rule of three - three words or phrases to get their point across. One had a
brown background with tan lettering. The
word ‘divorce’ was in capital letters at the top and underneath it said:
Affordable. Aggressive. ASAP. Another more colorful one proclaimed: No scalpels. No needles. No pain. That one was for ez-snip.com – yes,
vasectomies.
And it’s this – the idea of being bold – that gets me to
today’s musing. What if we wanted to
boldly advertise who we are on a
billboard, or Facebook, or Match.com following the rule of three? What three words would you use to describe
you right now? Too bad ‘Eat. Pray. Love.’
is already taken.
I’ve given my billboard some thought and, at least for
today, I'll stick with verbs. Here is what my billboard would say: Participate.
Reflect. Hope.
What three words would be on your billboard?