Could Henry Ford have predicted all of the impacts that the automobile
has had on society and the globe? Did
Ted Turner know what 24/7 news and entertainment would do to our culture? A
friend offered some young people an expensive camera and no one wanted it
because the pictures were not instant. Did all the smartphone companies foresee
the consequences of all of their apps on other industries?
People in authority – bosses, teachers, parents, leaders –
often do not know how deep-seeded an impact can go. When I was six and had to have my tonsils
out, I went to Children’s Hospital in Buffalo.
In those days you stayed overnight in a ward. Boys and girls of various ages filled at
least 12 beds. As evening approached my
mother looked at me and said, “I know all the others have their mother staying
with them overnight, but you don’t need me to be here, do you.” It was a statement, not a question, and I’m
sure she was trying to indicate that I shouldn’t be afraid (because she
probably was afraid enough for the both of us), but the whole experience of
being alone in the hospital had a profound impact on me.
Even casual interactions can fall under the intent vs.
impact lens. Just the other day 2
friends and I were in the local Panera for our weekly shared meal. There was lots of laughter at our table that
particular frigid evening. Another customer
was leaving but stopped by on her way out to comment that we were sure having a
good time. Had she left then, all would
have been fine, but she went on to say that she wished her mother had friends
like we obviously were, but she’d had to put her mother in assisted living and
now she was lonely. To be fair, I’ll bet
that she thought her whole conversation was a complement, but when she went on
her way, we three looked at each other with a ‘huh?’ We wondered how old she
thought we were and should we start dying our hair.
In these days of virtual marketing and social media, we’ve
seen ad campaigns go terribly wrong (just Google that for fun) and companies
try to take advantage of a hot news item in ways that turn out to offend the
public. Of course, occasionally we’re
lucky and the impact is positive, although more likely than not, we never know
about those times, about how those smiles and words of encouragement came at
just the right moment.
If age has taught me anything about intent vs. impact, it is
to offer a sincere apology when the impact is bad, to graciously ask to start over
with a, “if you’ll allow me, this is what I should have said/done…” and to hope
that it comes out right the second time.
Oh, and then to let it go, otherwise the impact on you can get out of
proportion as well.
Marilyn
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